A website for a practice that sells credibility.

Huebert Impact Research helps organizations make evidence-informed decisions through program evaluation, capacity building, data analysis, and research partnerships. This was the firm's first website, built from scratch alongside the brand.

The goal was something dead simple and highly informative, with a clear call to action and a plain explanation of the services on offer.

Most people landing here have already heard about her. It isn't a top-of-funnel site, it's for inbound clients who need some social proof and a clear picture of the process they're about to start.

That meant writing about research in approachable terms. Instead of trying to delineate the differences between formative vs summative research, the copy describes what actually happens and what a client gets out of it.

The site runs on the brand identity I built for the firm: the navy and teal palette with its yellow accent, Termina paired with EB Garamond, and the mark that cuts the practice down to two ideas, a magnifying glass with a meteor tail.

It leads with the four services, backs them with client testimonials and a partner logo wall, and points everything at one action: contact.

The site is live at huebertimpactresearch.com, with clients including Children's Mercy Kansas City, Front Porch Alliance, Sown to Grow, and United Community Services.